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Data Analytics Lead

CHICAGO-60624, IL, US
03/08/2019

-

Required Skills

programming languages

Company

Infinity Consulting Solutions, Inc

Experience

5 to 7 Year(s)

Job Description

DATA ANALYTICS LEAD

A growing advertising and consulting firm is actively looking for an experienced Data Analytics Lead to join their analytics team based in Chicago.

The Data Analytics Lead is a key client-facing member of the analytics team and requires a mix of consulting, marketing and analytical skills as well as mentor and train a team of 2 Data Analysts.

This is a highly visible role and will work with clients to design measurement strategies that answer the fundamental question of 'why?'

The ideal candidate will have a background working with SQL, Excel, AWS, Python or R and machine learning/predictive modeling to be successful in this role.

Excellent communication and presentation skills are required.

Responsibilities:

Work closely with the cross-functional core team (media, creative, account management, strategy) within the agency as well as the client to optimize campaign tactics

Demonstrates thought leadership and knowledgeable to assess client's marketing situation and determine when analytics can add value to the client's business

Responsible for driving the methodology, structure and utilization of analytics services to meet client strategic deliverables

Demonstrates strong communication skills and able to translate data into insight. A natural storyteller

Mentors junior analysts and interns by educating clients in the best application of advanced analytics methods

Knowledgeable in dashboard and presentation design, able to present analysis and learnings in an intuitive way to clients

Requirements:

5+ years in a Data Analytics role

Comfort using SQL to work with relational databases

Experience using programming languages or tools for statistical analysis (R, Python, SAS, SPSS, etc.)

AWS experience

Machine learning/predictive modeling

Familiarity with unstructured data

Comfortable with large data sets and conducting statistical analyses.

Proven track record of driving analytical insights into tangible result

Advanced user of data visualization and dashboarding tools like Tableau

Experience with web analytics tools (Adobe Analytics, Google Analytics)

Experience with media analytics tools (Doubleclick, Facebook, SEM)

Experience with social analytics tools (Netbase, Crimson Hexagon)

Experience analyzing campaigns across a variety of mediums to include CRM, social, display, OLV, TV and radio

Work autonomously to drive best practice adoption across a wide variety of clients and vertical

Able to think about both practical and visionary uses of available data

Excellent communication, management and time prioritization skills