Interviewers at marketing companies look for different qualities and skills when interviewing candidates, depending on the position, qualifications, and goals of the company. Aside from demonstrating your abilities, the interview is your final opportunity to show your personality as well as your resume, CV, and cover letter. You can also use the interview to better understand what your prospective employer expects from you and how you might fit in with their team.
Here are the top eight questions to expect in a marketing interview.
Why are you pursuing a career in marketing?
Which social media platforms are you familiar with?
What are the three most important skills for a marketing career?
How familiar are you with our company’s target market?
If a customer writes a negative review of a product we’re marketing, how would you respond?
How do you manage the launch of a new product?
How do you stay up-to-date with the latest marketing trends and techniques?
What makes you stand out from other candidates applying for this position?
1. Why are you pursuing a career in marketing?
An open-ended question allows interviewers to learn about your industry passions and how you became interested in marketing. If you want to give a comprehensive answer, briefly describe how you got into marketing,such as:
Subjects or activities that piqued your interest while you were in school
Previous jobs that exposed you to marketing
Certifications you’ve earned
Marketing-related work history
Mentors or industry figures who inspire you
2. Which social media platforms are you familiar with?
Your prospective employer might expect you to be comfortable with all of the major social media platforms based on the position and company you're interviewing with. You should also mention your proficiency with niche platforms if you are familiar with them. Demonstrating your understanding of social media and how it impacts your work shows that you can make use of these tools to increase audience engagement and brand awareness.
3. What are the three most important skills for a marketing career?
This is your opportunity to share your valuable skills and experiences. Including skills that were mentioned in the job posting that you possess is helpful. Consider including the following skills:
Analytics and data report programs
Search engine optimization (SEO)
Storytelling and campaigns
4. How familiar are you with our company’s target market?
This question is commonly asked in marketing manager interviews and helps prospective employers determine whether a candidate has the passion, skills, and drive to market to their target audience.
When you are not familiar with your prospective employer's target market, research the company's website, recent news releases, and social media accounts to better understand its products, services, and target audience. Then, find out what tactics the company is using to reach that particular market. If you have experience reaching out to the company's target audience, tell the interviewer that you have implemented some of the company's strategies. You may include the following information about the target audience:
5. If a customer writes a negative review of a product we’re marketing, how would you respond?
When interacting with customers, you can use this question to demonstrate your ability to use critical thinking and problem-solving skills. Answer this question by describing a time when you turned a less-than-satisfactory customer experience into a positive one.
When answering this question and others, consider using the STAR technique. Describe the situation you were in and what you needed to accomplish. Explain what steps you took and what results you achieved.
6. How do you manage the launch of a new product?
Your experience as a leader can be demonstrated with this question. Provide examples of campaigns you have planned, tested and launched successfully. It can include high-level strategy or small details that made the launch successful. The entire process should follow these steps:
Define the target audience.
Determine how to reach the target audience.
Understand the product and the problems it can solve.
Know the buying process.
Develop a strategic plan.
Create a timeline for the project.
Form a product launch team.
7. How do you stay up-to-date with the latest marketing trends and techniques?
Discuss how you stay on top of trends and strategies in your industry and what resources you use to do so. Cite the publications you read to learn about the technologies and trends marketers are currently implementing. Keeping your knowledge current also requires you to mention any extracurricular activities related to your career, such as:
Enrolling in training courses or seminars
Reading industry publications and blogs
Attending marketing, advertising or digital media conferences
8. What makes you stand out from other candidates applying for this position?
You can use this opportunity to highlight your unique skills, traits and experience. Whenever you mention your special skills or traits, focus on how they will benefit the company. Examples of skills and traits that can help you stand out include:
High level of creativity
Negotiation and persuasion skills
Ability to stay calm and focused under pressure
If you are an expert in a specific type of work that’s related to marketing, you should talk about it, too. Some examples include:
Social media management