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Salesforce Marketing Cloud Specialist/ SFMC Consultant.

DULUTH-30026, GA, US
08/22/2020

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Required Skills

Email Specialist, Marketing automation

Company

VDart Inc

Experience

3 to 5 Year(s)

Job Description

JOB SUMMARY

The Salesforce Marketing Cloud Specialist provides the first level of Marketing Automation support for their respective business unit.

This includes working directly with key business leaders to fully understand business processes and how Salesforce can streamline those processes.

The Salesforce Marketing Cloud Specialist will gather business requirements and design solutions based on knowledge of the client environment while working closely with the Salesforce global team to implement value added solutions.

Job Function and Responsibilities

Provide Tier 1/2 support for Salesforce related issues including data quality, configuration defects, training, reports & dashboards, user management, minor enhancements, and other system related issues.

Oversee regional/functional change management.

Collaborate with agency partners and internal data teams to design/develop segments, data extensions, suppression lists, imports, and exports.

Align to global Salesforce CRM team processes wherever possible to maintain secure & stable environments.

Train end-users and support the business during roll out periods.

Maintain and communicate system metrics to track trends in usage and data integrity. Own data quality for region/function.

Support business by identifying opportunities for process improvement and automation.

Gather detailed business requirements and offer recommended solutions to Senior Manager, Global MA.

Recommend and prepare documentation on best practices, business procedures, reporting, configuration, and master data maintenance that can be handled by super users.

Collaborate with other Salesforce Marketing Cloud and CRM Specialists and identify solutions to business challenges.

Ensure individual compliance with all AGCO policies and procedures including GDPR, CANNSPAMM, CCPA, Sarbanes
Oxley, IT and Security. Follow established governance processes and standards.

Functional Knowledge

Familiarity with business case development, process documentation, delivery life cycle, and change management in a matrixed and evolving organization

Detailed knowledge of the following:

Client business processes

How to link business processes to enterprise strategy

How to create Salesforce Marketing Cloud data extensions, email templates and manage shared content library

How to integrate platform systems with standard marketing automation
technology such as html.

Good working knowledge of the following:

Day-to-day operational environment locally, regionally and globally

All systems being supported and their impact on the business both regionally and globally

The roles and responsibilities of the key stakeholders within the region/function

Deep expertise in one or more specialties with broad knowledge across a wide spectrum of industry technologies.

Previous experience with Mobile, ERP, and other large system deployment is a plus.

Qualifications and Experience

Bachelor's degree in technology, business, marketing, or a related field.

Minimum 3 years of marketing automation experience

Strong communication / interpersonal skills, capable of interacting with multiple levels of IT and business management.

Successfully influences diverse groups and teams in a complex, ambiguous and rapidly changing environment to deliver value-added solutions.

Expert in advanced writing, verbal, and other presentation skills.

Global business experience is a plus.

Keywords: "SFMC", "Salesforce Marketing cloud", "Email Specialist" , "Marketing automation"