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Marketing Manager II

SAN DIEGO-92106, CA, US
09/05/2020

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Required Skills

Marketing automation

Company

Infinity Consulting Solutions, Inc

Experience

4 to 6 Year(s)

Job Description

Marketing Manager II

Responsibilities:

Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth.

Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, retention and win-back

Plan and manage end to end process of direct mail campaigns including strategy, creative development and management of print and fulfillment vendors

Build program test plans. Perform and analyze A/B split testing along with analyst

Partner closely with cross functional teams (e.g Segment Marketers, Product Managers, Data Ops,
Analytics, Creative and Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results

Develop program/creative brief.

Manage creative development with copy writer, designer and programmers.

Accurately estimate and track program costs, weekly campaign timelines and results.

Build and ensure on-time detailed program schedules from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and
communicating out project timelines.

Set-up, test/QA and deploy email campaigns in Eloqua.

Skills:

Email marketer with 4+ years’ experience in b2c or b2b email and/or mobile marketing

Experience setting up, executing and measuring life-cycle email campaigns for SaaS products.

Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required

Exceptional executional and project management skills

Understanding of email creative best practices.

Passion and ability to be agile in campaign development, execution and delivery of results.

Strang analytical and problem-solving skills to understand data sources, data mapping, campaign logic,
and campaign performance (ROI analysis and recommendations)

Curiosity and energy for digging into campaign data and leveraging technology

Comfortable in fast-paced environments

Strong prioritization and time management skills

Ability to manage multiple complex projects and priorities

Solutions oriented mind-set

Ability to iterate and learn quickly to optimize campaigns

Highly organized and detail oriented

Ability to work independently.