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Marketing Automation SME

PLANO-75086, TX, US
10/23/2020

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Required Skills

Tableau, communication skills

Company

Infinity Consulting Solutions, Inc

Experience

8 to 10 Year(s)

Job Description

ICS is working with a Fortune 500, industry leading financial institution in Plano, TX to find a Marketing Automation SME.

You will become an asset to the company, and they expect to convert candidates within 8 months to perm.

Can you picture yourself working for one of America’s Ideal Employers? Our client has received numerous awards and accolades due in part to their commitment to diversity, veterans, and fostering innovation.
They have been named one of Fortune Magazine’s -World’s Most Admired Companies- of 2018 and are included in the -Top 50 Most Innovative Companies- named by Boston Consulting Group.

With on-site training and mentoring, they are committed to your professional development as well.

Responsibilities:

We are looking for a hands-on experience to build and optimize our MarTech stack including Digital Marketing, Marketing Automation and Sales Enablement platforms.

Job Description:

Marketing automation technical subject matter expert, leveraging your depth of experience to solve complex business problems in an B2B environment

Leverage your technical expertise to lead the technical portion of marketing automation projects, including integrating best-in-class products and platforms (Adobe Experience platform, Marketo, Salesforce, etc.) to create the next best-in-class digital marketing automation architecture

Understand digital, social, and mobile marketing trends, utilize industry best-practices to create and enhance our technology stack to create a best-in-class data-driven Splatform

Analyze and optimize demand generation programs, enhance nurture streams, and improve lead scoring models / content curation and recommendation models

Setup, integrate and configure multiple applications, perform business analysis, data analysis and reporting, and provide business and technical insights

Qualifications:

Bachelors or Master’s degree in Information Systems or Technology-related discipline

8+ years’ experience in the technology aspects of Digital Marketing, Marketing Automation, ABM, B2B demand generation, and Sales Enablement

Strong understanding of one (or many) SaaS platforms such as Marketing Automation (Marketo, Eloqua, Pardot / Salesforce Marketing Cloud), Sales Enablement (Salesforce, Pega, Seismic), and Digital (Adobe Experience platform)

Experience in demand generation, customer journey/lifecycle, lead scoring/routing & nurture journeys, data integrations, 3rd party native integrations and custom API integrations

Intermediate to advanced analytical ability and hands-on knowledge of analytics technologies and tools such as Alteryx, Tableau/Qlik, SQL, etc

Understands marketing, sales, customer/client experience domains and best practices, a strategic thinker, able to solve complex problems and identify insights and opportunities

Proven success in an Agile, collaborative, and cross-team environment and be able to drive/manage multiple projects simultaneously

Learns and adapts quickly, excellent verbal and communication skills